Rebellious lux

Tilly Hero

Tilly Sveaas

Luxury goods

The London based designer behind Silver Service Jewellery, Tilly Sveaas, launched her first collection under her own name. Our team led the art direction and design, and created a total brand refresh for the jewellery line.

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Aligned with the new brand spirit, we designed a packaging solution, crafted new names and used bold typography.

The black and white photography campaign gives way to a luxury identity with a progressive edge, representing a more complete distillation of the designer’s signature style.

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