Oaten Your Heart
Raisio
Benecol, known for health-oriented food products, launched a new range called Benecol OAT, which combines heart health benefits with environmental sustainability. The campaign for the Finnish launch was designed by our team of designers and focused on a simple, balanced execution across TV ads, packaging, and multimedia to reflect the client's product breakthrough.
To stand out, we designed graphics for three packaging formats using Benecol's teal color and fresh photography, emphasizing taste and healthiness.
The distinction between each taste variant also couples as the primary design element in packaging. Aimed to be simple yet effective, distinguishing Benecol OAT in the crowded plant-based market.
The TV campaign humanized the health benefits by showcasing balance in everyday life, using CG visuals and actor tracking for precise delivery.
Additionally, Digital Out of Home ads were displayed across Helsinki, including at the Central Railway Station, to spread awareness effectively.
