Polly

Innovating the mortgage industry

Polly, a San Francisco based tech company, is a provider of innovative SaaS solutions in the mortgage market. We worked with the Polly team to fully rebrand the then PollyEx and introduce its new products to the industry. The design was led by simplification and creating a platform to which Polly can grow the portfolio, drive growth and attract investors.

Polly logo — white wordmark with a cyan diagonal slash — overlaid on a black and white aerial photo of a busy city street lined with tall buildings.
Black and white photo of a bearded man in a suit and tie sitting at an outdoor table, focused on his smartphone.
Front and back of a business card for Adam Carmel, Founder & CEO at Polly; front is cyan with a white diagonal shape showing email adam@pollyex.com and phone +1.415.982.3871; back is black with the Polly logo and colorful diagonal stripes.

An innovative rebrand driven by digitisation and automation. A modern approach simplifying business processes.

The design is intuitive for customers, while highlighting Polly’s key services and products. A brand identity that convinces, establishes credibility and fosters client relationships.

Three iPad tablets showing dark-themed presentation slides with cyan accents: a simplified solutions slide with stats, a January 2021 slide titled "Modernize Pricing and lock desk workflows," and a "Create Insights" data visualization slide with bubble charts.

Providing Polly’s customers the tools they need to achieve greater success in a more connected and cohesive environment.

Since rebranding Polly has been successful in driving growth and momentum with tens of thousands of lock requests on their platform. Integration of their product suite was a key player in their successful Series A funding round, securing $15M.

Polly website homepage on a MacBook Pro, featuring the headline "Modernizing Mortgage Capital Markets" and a cyan banner reading "Operate faster, Smarter and more Profitably."
Person wearing a black t-shirt featuring a starburst of white radial lines emanating from a central glow, with colored lines labeled "POLLY" in teal and "PA" (position angle) in purple, suggesting an astronomical diagram.

“Working with SE Studio was an absolute delight. They delivered on our collective vision for reinventing the brand and we couldn’t be happier with the results.”

Adam Carmel, Polly CEO