No one can do it alone
Papa
Papa is a new kind of family and senior care provider connecting humans who can help, with humans who need some help. SE Studio created a solid but friendly brand identity supplemented with joyful colours and hand-drawn imagery of human faces.
With humans at the heart of what Papa offers and why, we knew that we had to design an identity that landed with more of a human touch, than a business-y one.
At the same time, Papa offers crucial services that shouldn’t be taken lightly.
That’s why we started with a solid, but friendly logotype, and supplemented it with joyful colors and hand-drawn imagery of human faces from all walks of life.
A solid, but friendly logotype, supplemented it with joyful colours and hand-drawn imagery.
To develop Papa’s tone of voice, we created a manifesto that gets to the heart of why the brand exists. From there, we wrote website copy and headlines that reach out to the world, while staying rooted in the ethos of the company.
