Meet The Makers
Microsoft
Microsoft approached SE Studio to work on The "Meet the Makers" video series, which delves into the inspiration behind Surface laptops, highlighting the passion and craftsmanship that go into these beautifully designed products. Our team collaborated closely with Microsoft to produce these videos, helping to craft the storytelling, editing, post-production, graphics and delivery. This partnership ensured the final product was elegant, engaging, and effectively conveyed the passion and expertise of Microsoft's design team.
Featuring key figures from product design, human-centred design, and colour and materials, the series showcases the innovative thinking driving these devices. Human-centred design is a core focus, emphasising the creation of products that prioritise user needs and experiences. Designers at Microsoft use feedback and research to craft intuitive and accessible technology, enhancing the user experience.
The series also explores the technical and aesthetic aspects of product design, balancing form and function. Interviews with designers reveal the journey from concept to final product, blending creativity with technical expertise.
Colour and materials are crucial, with meticulous attention to detail in selecting durable and aesthetically pleasing options. Experts discuss how colour and texture influence user perception, creating cohesive and appealing designs.
Personal stories from designers reveal their inspirations and motivations behind what they do. This offers a personal glimpse into the minds behind the design process for the Surface devices.
Microsoft fosters a nurturing environment for creativity and innovation, encouraging diverse perspectives and providing growth opportunities for their team. And these videos strive to highlight how the collaborative culture helps the staff to push the boundaries of their craft.
"Meet the Makers" celebrates Microsoft's design team, offering a behind-the-scenes look at the artistry and engineering that create beautiful and functional Surface laptops.
