Interactive Lookbooks
Microsoft
We were commissioned by Microsoft to design a series of interaction lookbooks intended for presentations and sales tools, specifically targeting Microsoft's partners. The lookbooks were created for three of Microsoft's key products: Windows 11, Office 365, and the Edge Browser. This project involved a close and collaborative partnership with the Microsoft Brand team to ensure that the lookbooks were both visually striking and aligned with Microsoft's brand guidelines.
Our approach centred around developing a comprehensive graphic system for the lookbooks. This system included detailed layout structures and animation styles, ensuring visual consistency across all materials while highlighting the unique attributes of each product line.
The collaborative nature of the project involved regular workshops and feedback sessions with the Microsoft Brand team. The result was a set of lookbooks that provided Microsoft's partners with visually compelling and informative tools to effectively communicate the benefits of the products to potential clients.
The lookbooks received positive feedback from both Microsoft and their partners. They enhanced the quality of partner presentations, making them more engaging and informative, which in turn helped to drive sales.
The success of this project underlined the importance of close client collaboration, the value of a cohesive graphic system, and the impact of visually engaging and informative design.
