Blending fashion and technology
Microsoft X Marimekko
Microsoft commissioned SE Studio to launch their new global collaboration campaign with the Finnish design house Marimekko. The partnership was to drive awareness and to elevate the new line of Microsoft Pro products. The collaboration had its initial launch in the Asian market.
The campaign imagery and motion graphics blend the world of technology with fashion and lifestyle.
The creative direction drove brand recognition and curiosity further, and simultaneously celebrates the collaboration.
The project and tight timeframe required a multi-disciplinary focus on clear management, creative thinking, art direction, design, animation, and production.
We produced a rich and flexible toolbox of marketing material which included assets for social media, keynotes and launch events, in-store retail, and print and digital media. Since launching the demand for the Marimekko accessories has been strong with initial sell out.
“The team have a quality of aesthetic and attention to detail that is rare in the fast-paced agency environment.”
Samuel Clarke, Global Brand Manager, Microsoft
