Love Island

Custom Shopify experience

Love Island is an international hit show and a cultural phenomenon. ITV Studios hired Something Else Studio to design a new Love Island online store. It needed to be mobile-first, engaging, and aligned with the Love Island brand - and in time for the launch of the hit show in the US and Netherlands.

Smartphone displaying Love Island shop website with water bottle on rocky surface next to vibrant blue swimming pool.
Love Island "Love Light" scented candle in a white tumbler jar with a pink-to-white gradient palm leaf pattern, on a bright turquoise background.

The store needed to be mobile-first, engaging, and aligned with the Love Island brand.

While exploring available Shopify themes, we quickly realised that none met our standards for responsiveness and speed required for a seamless mobile experience. For us, a mobile experience needs to be real-time, with quick loading and instant product personalisation.

Two white airless dispenser bottles on a bright pink background, positioned diagonally in opposite directions.
Close-up of a white water bottle lid with a clear flip straw against a bright orange background.
Hand holding a smartphone displaying a Love Island shopping app product page, showing items including a Bath Bomb (£19.95), Beach Towel (£39.95), Bottle and Gym Towel, and Candle (£20.95), against a yellow background.

The store features design and art direction by our team and photography by Andrew Hobbs, giving it a magazine-like feel.

It includes a real-time product personalisation tool for items like the Love Island water bottle, allowing users to see their names appear instantly, with AI algorithms ensuring brand-appropriate language.

Smartphone displaying Love Island shop website with water bottle on rocky surface next to vibrant blue swimming pool.

“Working with SE Studio was easy, the design and UI of the store really lifted the experience.”

— Neil Bowler, Commercial Manager, ITV Studios