International woolmark prize

Disrupting the thread

SE Studio contributed to the visitor experience for the 2018 International Woolmark Prize in Florence, the global award celebrating fashion designers working with Merino wool. As part of a team led by Factory Fifteen with event production by OBO, SE produced the communications and visual outputs — social content, spatial signage and print collateral — visualising how the nominee designers were disrupting traditional manufacturing through coded algorithms and experimental graphics.

A clothing rack displaying garments in neutral tones — black, grey, navy, and olive — beneath a sign reading "BLAIRARCHIBALD" with abstract intersecting lines, in an industrial-style space.
Banner for the International Woolmark Prize displaying the iconic Woolmark logo — a triangular knot of black and white swirling stripes — above flowing thread lines, mounted on a weathered stone wall.
Stack of black booklets titled 'International Woolmark Prize' with a white logo and lines on a dark background.

Production of communication materials included social media content, spatial signage and print collateral for the event.

Factory Fifteen directed the campaign and created the content for the show deploying digital media and projections pushing visitor engagement and interaction, while OBO led the event production and design.

"Fashion trade show display in a dark industrial space featuring two illuminated clothing racks — 'Bodice' on the left with colorful garments in pinks, greens, and blues, and 'Antar-Agni' on the right with muted navy and neutral tones — each flanked by minimalist white metal cube frames."

Manipulating material threads and innovating the wool industry.

The award nominees were prone to disrupt traditional techniques in manufacturing and design, and this became expressed visually through coded algorithms, animation and experimental printed graphics.

Harman Grubiša fashion presentation displaying coats, dresses, and outfits in burgundy, blush, navy, and plaid on a clothing rack, set within a stone-walled venue with white display tables and professional lighting.