Encourage a new level of debate
Design of the Year
We collaborated with the Design Museum in London and Microsoft to create a digital experience to enhance the Designs of the Year exhibition. The goal was to design an engaging app to enhance the museum’s visitor experience. This content allowed visitors to understand backstories and the judges’ opinions, as well as to join a lively debate to provide their own feedback.
The app enhanced the visitor experience and provided the Design Museum with valuable data and insights, such as identifying which exhibits guests engaged with the most and improving overall understanding of visitor satisfaction.
The experience proved popular with younger audiences, giving the future possibility of tailoring content to e.g. visiting school groups, offering a new level of personalisation.
“We are excited that we can encourage a new level of debate with our visitors...”
Gemma Curtin, Curator
