Care for those who need it the most
Connections
There’s a gap in the field of behavioral health, and that’s where Connections Health Solutions comes in. Founded by two emergency room psychiatrists, Connections operates the most extensive behavioral health crisis facilities in the United States. Their pioneering “open door” model of care combines medical and recovery-oriented treatment for anyone in crisis. Connections create positive, lasting change while helping people return to their lives.
Connections’ new wordmark is bold, friendly, and declarative, reflecting their pioneering leadership.
Geometric, unicase letterforms give the logo an approachability and clarity in line with their ethos-centered dedication to individuals and their communities.
Connections and its brand are about people at its core. The system can refocus its voice and style for patient and partner audiences. All the elements work together in an overall flexible system that amplifies emotion, play, science, and humanity as needed.
Photographic collage and layering graphics reflect the nuances and richness of every person’s story, demonstrating how Connections see humans as multifaceted and complex individuals. This technique represents, holistic, layered care, and telegraphs notions of depth, nuance and a multiplicity of approaches.
While kind words are nice, effective behavioral health takes much more than that - especially in moments of crisis.
The Connections model is firmly rooted in data and care, a key differentiator in behavioral health. Physician-Led and Data-Driven means that Connections has the distinct DNA to help when nobody else can.
We worked closely with Connections to develop a visual and verbal identity that reflects their mission-based, solution-focused, and patient-first ethos.
A core piece of the system is sharing the positive impact of Connections’ care through the personal stories of patients and employees.
This transparency helps families, potential patients, partners, and communities see the transformative effects Connections achieves. We employed simple, straightforward, and conceptual data visualization to represent the science upon which the Connections model was built, adding balance to the artful photographic elements and typographic play.
