Flight of the future
British Airways
British Airways collaborated with the Royal College of Art and SE Studio to launch BA 2119: Flight of the Future Exhibition. The exhibition explores visions of the next 100 years of aviation, and originally took place at the Saatchi Gallery in London. SE Studio curated the exhibition, and designed the accompanying signage and print literature. In addition, we created a digital platform that provided additional information about each exhibit, videos, and films for visitors.
The visual identity and exhibition graphics were inspired by the “Fly ‑ Egg” module of the exhibit.
The graphic circular shape represents and becomes the vessel for content while metaphorically representing the vision, view and eye of the future; and the icon and unifying element for the identity.
We curated the exhibition, and designed the accompanying signage and print literature for visitors. In addition, SE Studio created a digital platform that provided additional information about each exhibit, videos, and films.
This platform engaged visitors by asking for their opinions on the future of flight, enhancing their experience through interactive content available on a tablet. The platform collected data on visitor engagement, including the number of users, duration of interactions, and popular exhibits. This data provided insights into visitor behaviour and interactions with the exhibition.
British Airways and the Royal College of Art collaborated on projects where students envisioned the future of flight, based on an in depth research report commissioned by British Airways to mark their centenary.
The RCA students spent three months developing concepts that build on insights from the BA 2119. Concepts from over forty MA, MRes and PhD students engage expertise across Intelligent Mobility, Service Design, Textiles, Fashion, Architecture, Interior Design, Design Products and Innovation Design Engineering.
