Roasting globally
Bellwether Coffee
SE Studio had the pleasure to re-collaborate with Bellwether Coffee, a roaster innovator in the coffee industry. They came to us to produce a suite of Computer-Generated Imagery (CGI) assets, a project aimed to elevate the market presence of their latest design of the Bellwether Roaster. Our initiative was to create a time to market advantage by creating marketing assets whilst the product was in the last phases of production. Both animated sequences and static renders were done during the final phase, enabling Bellwether to market their new design prior to launch.
During the initial conceptualisation phase we spent time investigating the client’s vision, and formed a strategy outlining all the types of content needed. From classic renders that vividly showcase the roaster, to generating in-situ visuals that effectively illustrate real-life scenarios, we supplied a comprehensive set of animated and static images to support all marketing and communications for this project.
The assets were meticulously designed from Bellwether’s product information and integrated into Bellwether's marketing initiatives, encompassing events, trade fairs, social media, digital marketing, website content, and print materials, boosting product visibility.
We created visual realisation images positioning the Roaster within café settings to align the new product with a global audience. This initiative equipped Bellwether with a versatile set of promotional tools to help foster deeper engagement with potential customers.
Creating these renders during the production phase brought forth multiple advantages in addition to offering an extensive portfolio of content.
The venture enabled Bellwether and its stakeholders to envisage the product in great detail ahead of final production, allowing for refinements and enhancements. It also minimised the necessity for physical prototypes and photographic shoots, resulting in considerable savings in marketing costs.
This CGI project is a testament to the impactful role of 3D visual technology in product marketing and communication. Captivating and authentic set of promotional tools combined with detailed animations, static images, and in-situ visuals significantly boosted the products attractiveness and credibility.
As the Roaster begins to make its mark in cafés worldwide, the success of this project highlights the critical value of CGI visuals in vividly bringing industrial products to the forefront.
