Putting the art in party
Moriarty
SE Studio helped Luxury Event Planning specialist Moriarty realise a new brand identity prior to their launch. Inspired by the spontaneity and energy of the party scene and exploring the notion that curating great events is an art form, we crafted a series of abstract illustrations to be used as key brand assets.
Working across the Moriarty website, stationery and pitch documents, we focused on developing a language of contrasts.
Vibrant colour and abstract form sit amongst cool grey tones and navy blue materials. The structured stencil logo and typography give form, character and an order of information.
The new brand identity evokes celebration, fun and spontaneity - like a good party.
From typography used in business cards to playful imagery and logo variations, each brand illustration reflects a breezy, easy-to-approach tone and image.
“Our business is better than ever. We have a strong image due to our excellent branding.”
Georgina Attwood, CEO
